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Activision “sticking with” DJ Hero IP

Ben Parfitt
Activision “sticking with” DJ Hero IP

Leading global publisher Activision Blizzard has vowed to press ahead with its plans for the DJ Hero brand, having confirmed its intention to publish a sequel to the firm’s latest rhythm action IP.

“If you're going to make a commitment to doing something original, the odds are that you're not going to get it right on the first chance,” Activision boss Bobby Kotick told GameInformer.

“I think DJ Hero is a really innovative product. That's the thing; we're sticking with it. We'll stick with it and get it right. But it's going to be less games, better games. That's our strategy. I can't wait for you to see next year's.”

The game was received warmly by critics but has not yet set retail alight in the same way that its bigger brother, Guitar Hero, has been doing for many years.

DJ Hero 2 was confirmed last week by an Activision rep at the MIDEM 2010 conference.

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Tags: Activision , brand , franchise , support , kotick , sequel , ip , hero , stick , 2 , dj

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