Though question marks hang over Activision’s true intentions toward a possible Premium online Call of Duty service, the publisher’s COO Thomas Tippl has admitted that the company is looking to give Call of Duty fans “more choice” as it looks to “extend revenue models”.
However, Tippl did promise that the company would not cut back on the series’ existing multiplayer offerings or introduce a subscription-based model.
“There's no doubt that we are looking to extend recurring revenue models and in many ways we have already accomplished that – even on Call Of Duty, although it takes a different form than subscription,” he told the Deutsche Bank Securities Technology Conference, as reported by CVG.
“As we look into the future, there are new and innovative service offerings that could give players more choice. What we're not going to do is take anything away from players that they used to get today for the price they get it for today. I don't think that would be a good and smart business decision.
“But I think we have a lot in our pipeline that we believe will provide great value for our players. So I think there's continued opportunity to expand the player base and to provide them with service offerings and products that can also enhance revenue growth.
“As long as we keep providing value - whether it's in services, or new content or things like virtual items. There's so much we can do to provide value to our customers.”