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Activision targets families this Xmas

Ben Parfitt
Activision targets families this Xmas

Activision Blizzard is currently touring Britain’s hottest retail locations to raise awareness of its family-orientated Christmas line-up.

The publisher has been showcasing titles such as DJ Hero and Tony Hawk: Ride to a wider audience at major shopping centres every weekend since October 31st.

“The Activision Nationwide Shopping Tour aims to offer consumers the opportunity to trial some of our key family-focused titles in the run-up to Christmas,” said trade marketing manager Keith Cox.

“In addition to providing trial opportunities, we will also be staging a variety of fun competitions on the stand, offering the chance to win prizes, such as consoles and copies of Tony Hawk: Ride and DJ Hero.

“The tour is supported by Microsoft and has taken place across six sites, including Glasgow’s Buchanan Galleries, Newcastle’s Metro Centre, Birmingham’s Bullring and Milton Keynes’s MK One.”

The publisher’s stand is split into two focussed sections: one demonstrating DJ Hero and Band Hero, and the other for Tony Hawk and Bakugan – all shown on Xbox 360.

Cox went on to explain how important the sampling tour is to Activision Blizzard, hinting that additional tours are a dead cert for several Christmases to come.

“We consider activity like this an integral part of our marketing plans, as it enables consumers to experience our products in an accessible environment,” he said.

“We have conducted similar activities during the Christmas period for the past three years and, with consumer interest as keen as ever, it certainly looks as though will look to repeat these tours in future.”

The tour has two more sites to visit. It will be in     Bristol’s Cabot Circus this weekend (November 28th – 29th), before travelling to Essex’s Lakeside shopping centre for December 5th and 6th.

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Tags: Activision , uk , families , tour , sampling , sample , family , amrketing

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