Future Publishing has announced Alienware as its headline sponsor for the GamesMaster Golden Joysticks Awards.
The Dell-owned PC gaming brand has put its name to the Ultimate Game of the Year category, and is also giving away prizes at the event.
"It's great to have Alienware on board,” says Golden Joystick associate publisher James Kick.
“The Joysticks are the world's biggest consumer-voted games awards, so it makes absolute sense for a market-leading brand like Alienware to get involved. This year’s campaign is already set to be a vintage one, and the awards themselves will offer more than ever before – including, for the first time, unique IP reveals setting the agenda for the year ahead."
Meanwhile, Future has also announced that MSN and Habbo have renewed their involvement with the event as media partners.
The GamesMaster Golden Joystick Awards takes place at the Westminster Bridge Park Plaza on Friday, October 21st.