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amBX captures PS3 deal

Ben Parfitt
Special effects hardware firm amBX this week took a step closer to wider acceptance after signing up as a tools provider for the PlayStation 3.

The agreement with Sony Computer Entertainment means that amBX – which recently spun out of Philips via VC funding – can develop its light, sound and colour tech for the PlayStation 3.

Developers can also look to build amBX functions into upcoming titles for the format, setting up the chance for the technology to find a userbase beyond the PC – until now the only amBX hardware and games were available for home computers. A recent free SDK has also been launched to make amBX more accessible to the industry.

Last year the firm said it planned to closer align its offer with the success of brands like Guitar Hero.

“This is a major milestone in the development of amBX as a ubiquitous standard for entertainment sensory experiences,” said Jo Cooke, chief marketing officer, amBX.

“The technology has already proven incredibly popular within the PC games, music, movies and apps markets. The Tools & Middleware License agreement with SCEI will allow us to bring amazing light, rumble, sound and air movement experiences to game users.”

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Tags: ps3 , ambx , philips

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