Analysts write off Panasonic’s Jungle

Ben Parfitt
Analysts write off Panasonic’s Jungle

Panasonic had best abandon its plans at get back to making TVs if the reaction of a number of analysts to its announcement of new gaming portable Jungle is anything to go by.

“Having followed Panasonic/Matsushita for nearly 20 years I can say they have looked at ways to get into content for years without much success,” DFC Intelligence’s David Cole told Industry Gamers.

“Their biggest competitor is Sony and going back to the 1980s both companies realized that hardware was becoming more of a commodity and content would be what drives sales going forward.

“Sony bought Columbia for music and movies and of course built a major game division. Panasonic bought Universal, invested in 3DO and started their own game division (both software and even working with Nintendo on a ill-fated hardware system). By the mid to late 1990s, Universal was sold, the 3DO platform was abandoned and the game division was shut down.

“So given that history my inclination would be to say a system like the Jungle is a non-starter right out of the gate. Until they can show me otherwise I just don't think Panasonic has the right pieces to compete in this space.”

M2 Research’s Billy Pidgeon added: “The Jungle is a highly specialized dedicated portable for a non-existent market. This is an unprecedented hardware strategy, and probably for good reason. If MMO players want to go more portable than a laptop, I guess this would be the way to go. Frankly, this looks like a non-starter.”

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Tags: reaction , jungle , panasonic , write-off

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