AntiGrav celebrates revenue growth

Ben Parfitt
AntiGrav celebrates revenue growth

AntiGrav Media saw its turnover increase 400 per cent for fiscal year 2009, and now the firm is intent on re-creating that success for 2010.

The peripherals specialist attributes the sales triumph to its huge range of products and growing selection of licensed accessories.

“AntiGrav Media grew significantly in 2009,” said the company’s sales director Robert Orchard.

“This was in part due to the addition of some strong licensed products, such as Disney and Ben 10.

“It was also because we now offer what we believe is the most complete and broadest game accessories range in the UK – we now distribute over 500 accessories from over 20 vendors.”

AntiGrav is aware that the accessories market has become more crowded than ever, but its triumphs of the last year have left the firm confident it can stand out from the crowd.

“There is always a lot of competition in the business and everyone is fighting for the same limited shelf space,” Orchard said.

“So we have added more innovative products to our line-up and we believe that this has given us the edge over our competitors. In addition, our ‘one stop shop’ concept of accessories has proven to be a hit with retailers.”

Orchard also revealed that AntiGrav has a packed year ahead of it, with new accessories and staff on the way, as well as an increased marketing budget to ensure it can enjoy another big year.

“In 2010, we expect to add more new and exciting accessories to our portfolio,” he said.

“We have increased marketing plans to promote all of our products and build brand awareness.

“We are also proud to be the first sponsors of the MCV Peripherals and Accessories Award this year. And, of course, we will remain totally focused on video game accessories.

“In addition to this, we will continue to grow our sales team,” he added. “And we will step up our efforts to offer better service to all our retailer partners, including offering complete category management solutions.”

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Tags: revenue , antigrav , financials , orchard

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