Apple enjoys huge profit surge

Ben Parfitt
iPhone 4S

The world’s biggest tech firm, Apple, has seen profits surge by $2bn to £6.62bn for its last financial quarter – a new record for the company.

However, analysts have still conspired to paint a gloomy picture, claiming that revenues of $28.3bn were lower than expected.

It’s the first time in four years that Apple has failed to exceed expectations. 

17.07m iPhones were sold in the period, though that does not include the 4m iPhone 4S devices that were sold in its first four days on the market.

Apple itself admitted that iPhone sales were lower than expected, but expects the current quarter to be its best ever.

Mac sales hit a record high at 4.49m while iPad hit record sales of 11.12m units

Total iPhone sales for FY 2011 reached 72.3m units, while iPad sales for the period stood at 32.4m units.

Amazingly, Apple shares fell in several key markets following the news.


Tags: Apple , ipad , iphone , ipad 2 , iphone 4s

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