Asda has once again aggressively slashed the price of Wii U.
It's the second time the retailer has cut £100 off Nintendo's new console. It reduced the cost back in May.
Wii U has struggled for momentum since its launch last November. Although that's not entirely a price issue, a lack of software has been an equally big issue.
Nintendo hopes the launch of Pikmin 3 at the end of this month can help generate some sales, and so Asda's price cut might prove timely.