Asda's Locke promoted

Christopher Dring
Asda's Locke promoted

Games vet Frazer Locke has been named trading director for Asda Direct.

He replaces Fergal Gara who has left the firm to head up PlayStation UK.

Locke is a games retail expert. He’s worked at Dixons, Comet and Toys R Us before joining Gamestation. He became head of online for music, video and games at Asda in 2009 and recently oversaw the launch of the firm’s in-house entertainment website.

Now Locke will be responsible for the digital planning team, activity planning, multi-channel projects, as well as music, video and games online. 


Tags: Recruitment , asda , appointments

Follow us on

  • RSS

Add a new comment

You need to be logged in to post comments. If you do not have an account then please register.


1 comment

Well done Lockers!

Philip Driver

Philip Driver INDUSTRY
Nov 15th 2011 at 2:43PM

0 0