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Asda slashes 360 software prices

Ahead of its 2007 Q1 financial update tomorrow, Asda has stated that it is to embark upon a fresh price war against its supermarket rivals, and aggressive discounting on Xbox 360 software appears to be leading the way.

A story in yesterday’s The Sunday Times quotes Asda boss Andy Bond as saying that with the public feeling the pinch as the result of recent interest rate rises, it is more important that ever to keep prices low.

Asda Online is currently offering a number of Xbox 360 titles at just £12.97, including Kameo, Prey and Gun. A number of other titles are also heavily discounted, including Dynasty Warriors 5: Empires for £13.97, Splinter Cell: Double Agent for £15.97 and Ninety-Nine Nights for £16.97.

A number of games are also discounted to £17.97, including F.E.A.R., Lego Star Wars II, Pro Evolution Soccer 6 and Football Manager 2007.

There are also a number of promotions on other formats. PS3 duo Sonic the Hedgehog and World Snooker Championship 2007 have been slashed to £30.97 whilst Genji is currently available for £31.97.

Other discounted titles include Rampage on Wii for £14.97 and Ultimate Spider-Man on Game Boy Advance for £6.97.

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Tags: xbox 360 , supermarkets , asda , andy bond

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