The release date may be some time off, but that's not stopping Ubisoft's plans to promote Assassin's Creed 2 - the game's first trailer will debut on UK TV this weekend.
Broadcast on Five during movie The Da Vinci Code, the promotional push consists of a teaser and full trailer.
Ubisoft has snapped up a number of promotional slots on the channel already to drive awareness.
"The campaign has been running since last Monday, with teaser spots appearing around all promotional advertising for The Da Vinci Code and appearing around programs such as the Gadget Show, CSI and Reservoir Dogs," Jan Sanghera, brand manager of Assassin Creed 2 at Ubisoft, told MCV.
It seems to be just the first step in a big campaign to make the game a serious hit when it is released later this year.
The first game was released in November 2007 and was arguably the year's best performing new IP, eventually selling in excess of six million units.