Atari reduces losses

Ben Parfitt
Atari reduces losses

As Atari continues to transform its business for the modern games industry, it has seen losses for the year ending March 31st 2010 fall to €19.7m – a year-on-year reduction of 91 per cent.

The sale of Atari’s distribution interests and the complete restructuring of its publishing arm were the main reasons behind the saving.

However, this was accompanied by a 15 per cent drop in revenue to €115.7m.

By far its biggest success in the period was Cryptic Studio’s Star Trek Online. Subscription returns accounted for 11 per cent of Atari’s revenue – at this stage last year online revenues accounted for just two per cent.

“I am pleased with the improvement in the company's results during the second half of the year as compared to the previous semester and last year,” CEO Jeff Lapin explained.

“Market conditions continue to change rapidly, and we are constantly adapting by continuing to build our on-line focused strategy. Our brands are well suited for extension into the fast growing on-line gaming sector. I am proud of the team we have assembled, and we will continue to focus on achieving profitability.”

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Tags: atari , financials , revenues

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