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Australian games sales drop by 16%

James Batchelor
Australian games sales drop by 16%

Video games sales in Australia have fallen year-on-year by 16 per cent.

The figures were compiled by GfK Retail and Technology Australia and announced by the Interactive Games & Entertainment Association, which reported the Australian market generated total revenues of AUS $1.7 billion.

Hardware took the biggest hit, with a 27 per cent decrease to 1.6m units sold in 2010, compared to 2.2m the year before. Console sales also fell by 13 per cent, dropping from 19.3m units in 2009 to 16.9m units last year.

However, PC game sales increased by 7 per cent year-on-year, up from 3m to 3.1m. The IGEA expects total sales to bounce back to around AUS $2.5bn by 2014, according to GameSpot.

“Compared to most other interntional territories, our local interactive entertainment market has done considerably well to weather the global economic crisis, which affected a broad range of entertainment industries and what we are seeing now is a levelling or righting of the market,” said IGEA CEO Ron Curry.

However, the trade body boss warned that as the industry continues to evolve, these statistics will be become increasingly less representative of total games sales.

“It becomes more difficult to aggregate sales data through a single source,” he said. “Digital downloads, online subscriptions, micro and mobile games and the like are expanding consumer spend into areas that we are unable to measure in the traditional manner.”

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Tags: Retail , sales , australia

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