Average UK gamer spent £334 in 2012

Average UK gamer spent £334 in 2012

ShopTo.net has released the results of a survey claiming the average UK gamer spent £334 last year on their hobby.

The survey was conducted via e-mail between the 15th and 17th of June 2012, recieved just over 9,000 responses, with a sampling error of plus or minus seven percent.

ShopTo.net found that 35 percent of gamers were spending more time playing smart phone games than on their consoles.

On average, those surveyed purchased sixteen games in the past year.

The majority of respondents owned four gaming devices, and over eighty percent owned a PC, smartphone, and two consoles.

“Gamers are changing their gaming device of choice with more getting their casual gaming fix from Android and iOS devices,” said Igor Cipolletta, Founder and CEO of ShopTo.

“Interestingly, we are seeing game sales on the Nintendo consoles losing out as the casual games market on portable devices continues to grow.”

Nintendo has been particularly hard hit by the mobile trend, and the survey found that although 65 percent owned a Wii, only four percent of Wii owners had bought a game for the console in the past year.

This may change with the release of the Wii U and other next generation consoles.

“The fact is consumers have more gaming devices than ever before, with thousands of games being published every week and this, coupled with the lack of new hardware from Sony or Microsoft, is seeing consumers move to mobile devices as their platform of choice,” said Cipolletta.

“We believe this trend will reverse when the next generation of consoles are released beginning with the Wii U this Christmas.”

Story originally published on Develop

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Tags: Retail , uk , average , spend , gamer

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