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AvP becomes Sega's fastest selling title

Ben Parfitt
AvP becomes Sega's fastest selling title

Aliens vs Predator has become Sega’s fastest selling game in the company’s history.

The game was part of a bumper seven days for Sega last week. The firm’s Winter Olympic tie-in Vancouver 2010 saw sales leap 274 per cent following the opening of the sports event, while Mario & Sonic at the Olympic Winter Games has smashed through the 900,000 units barrier.

Furthermore, Football Manager 2010 has now sold 350,000 games in the UK.

“We are absolutely delighted with the strong first week sales of Aliens vs Predator,” said Sega UK managing director John Clark.

“We are also very pleased that Aliens vs Predator has become Sega’s fastest selling game to-date. With the exceptional level of pre-orders that had been achieved by launch, we had high expectations for the title and I am very pleased to say that it has delivered on those expectations.”

The horror FPS is also the quickest selling game of 2010 so far, beating major sequels in the BioShock and Mass Effect franchises.

AvP was boosted by record pre-orders, driven by a PR and marketing campaign that will continue in the weeks to come.

“We have had a fantastic PR campaign, which achieved 11 front covers to date and hundreds of pages of coverage across both specialist and consumer media,” added Clarke.

“We have also had a heavyweight marketing campaign that included a three minute takeover in the ad breaks of both Aliens and Predator movies recently shown on Channel 4 and Film 4, which resonated extremely well with our target audience. With marketing set to continue over the coming weeks, we are looking forward to ongoing  success for the title.”

Sega’s impressive Q1 line-up continues this week with Sonic & Sega All-Stars Racing and Napoleon: Total War.

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Tags: GAME , uk , sega , selling , aliens , fastest , ever , vs , vancouver , predator , avp

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