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Bach: ‘People won’t pay extra for Blu-Ray’

Xbox president Robbie Bach has criticised Blu-Ray’s lack of sales success since the HD-DVD format imploded – and questioned why consumers would bother upscaling from DVD.

Speaking to the San Francisco Chronicle, Bach also ruled out any possibility of a Blu-Ray enabled Xbox – either in this or the next generation.

Bach said: “If you look at the Blu-ray player market, you haven't seen the acceleration everybody expected (since the demise of HD DVD). It's not as much about whether all the content is in a Blu-ray format or a HD-DVD format.

“You have to look at how fundamentally compelling the difference is between a progressive scan DVD player and the picture that it can produce and what you get on a high-definition player.

"The reality is there is some difference, but most people look at it and say, ‘I am not going to pay extra for that.’”

When asked if Microsoft had Blu-Ray plans for the next-gen Xbox, Bach added:

“No. There is nothing to even talk about right now with regard to the next generation. That is so far out that there isn't anything to talk about.”

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Tags: blu-ray

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