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Bach: We’ll be first with next Xbox

by Neil Long
Wednesday, June 18th 2008 at 12:45PM

Speaking to venturebeat.com, Robbie Bach has stated that claiming the next-gen first mover advantage with Xbox 360 has given Microsoft “a leg up in a number of places”, and is set to do the same with the platform holder’s next console.

“If you take the question of whether it was the right thing to try to be first, the answer to that is definitely yes,” he said.

“It has given us a leg up in a number of places that are super important. It has given us a leg up with game developers. It has given us a leg up from an economics perspective.”

“It helped us expand Xbox Live quickly. At a strategy level, if you asked if we wanted to be first again, I would say yes.”

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Tags: Microsoft , xbox 360 , robbie bach

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