Back to business, as new show unites trade at last

May 27th by Lisa Foster

Suppliers and retailers have reacted positively to news that the UK will host a major trade show this year.

After the collapse of EGN and ECTS, the new Games Market Europe has emerged – with low prices and a popular venue. It will run on August 31st and September 1st at London’s Business Design Centre.

The show is a collaboration between new company Tandem Events, set up by former ECTS event director Andy Lane, and communications and events specialist Barrington Harvey.

“E3 in LA was a phenomenal show this year, but is focused on the US visitor and we can never have as many of our team visiting as we would like,” said GAME’s deputy chief executive Lisa Morgan.

“So it makes absolute sense, when everyone’s avidly tuning in to the exciting advances in our market, to have our own industry event.”

Woolworths’ entertainment boss Jim Batchelor agreed: “E3 is harder work each year. More and more games are shown behind closed doors. As with most things in America, it’s ‘Biggest is Best’ but muscling past Texans in baseball caps on your way to your next meeting is getting boring.

"The quality of the booths is fantastic but I'm sure more quality time in the UK would be better for everyone's business.”

And HMV’s games controller Neil Martin added: “In theory, such an event would be excellent - any opportunity to further showcase gaming products beyond the E3 show to a wide audience has to be a positive thing.”

Xbox distributor Gem has already confirmed support. “We’re already talking to the companies we work with about attending the event,” said MD Paul Donnelly.

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