Back to the Future retail-bound

Ben Parfitt
Back to the Future retail-bound

Game revamps of Back to the Future and Jurassic Park may be download-only for now, but retail will get a look in eventually.

That’s the message from developer Telltale Games, the firm behind hit episodic games such as Sam and Max and Monkey Island.

The company last year signed a deal with Lace Mamba Global to bring its Tales of Monkey Island series to retail this March.

And that’s a strategy the company hopes to continue with its future digital releases, which includes Jurassic Park and Back to the Future.

“Telltale’s strategy has always been to take our games to retail in as many markets that we can across the globe,” Telltale’s head of publishing James Lamorticelli told MCV.

“Historically, we have released most of our brands at retail in varied territories and our intent is to continue to reach retail audiences with all of our future releases as well

“Boxed product releases are like the ‘end of season’ DVDs that TV shows get, and customers are acclimated to buying at retail.”

Lamorticellli also hopes to shorten the time gap between the firm’s digital and boxed releases.

“Part of what we are trying to achieve is a shorter timeframe between when our season ends digitally and when the entire pack hits store shelves,” he added.

“We have recently been in discussions about testing new ways to reach our retail customers on multiple channels when our digital season is still in process.”

The first episode of Back to the Future: The Game debuted last month.

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Tags: Retail , boxed , telltale , back to the future

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