Batman bundle boosts Warner

Ben Parfitt
Batman bundle boosts Warner

Warner Bros is delighted that LEGO Batman is enjoying a new lease of life, racking up sales that put it head to head with the likes of Forza 3, GTA and Mario & Sonic.

Despite being released back in September 2008, the game has seen renewed success thanks to its inclusion in various Xbox 360 bundles.

LEGO Batman: The Video Game, along with Disney’s Pure, is available with a wireless controller in Microsoft’s Wireless Entertainment Pack.

The two games are also included in one of the platform holder’s newest Xbox 360 Elite hardware packages.

Strong 360 bundle sales have driven LEGO Batman to new heights, propelling it back into the Top 10 of the GfK Chart-Track All Formats Charts.

Warner is understandably pleased with this success and is confident the current bundles will continue to sell well.
The publisher will also be looking for similar retail  opportunities and partnerships in the future to help boost its back catalogue titles.

“We’re committed to offering consumer programs and joint initiatives like the LEGO Batman bundle, and the ongoing sales success demonstrates how well it is working in the marketplace,” said sales and marketing director Spencer Crossley.

“The LEGO video game franchises are extremely strong for WBIE and we will be building on that wide appeal with LEGO Rock Band this Christmas and LEGO Harry Potter in 2010.”

For the week ending November 14th, the title reached seventh place in the charts, outselling some of this year’s biggest triple-A releases, including PES 2010 and Grand Theft Auto: Episodes From Liberty City.

Advertisement

Tags: uk , sales , warner , Xbox , 360 , lego , batman

Follow us on

  • RSS