Best Buy: We have to work harder

Ben Parfitt
Best Buy: We have to work harder

It may have been dubbed a disappointing UK debut in many regards, but US tech retailer Best Buy has vowed to fight on with its aspirations in the UK market.

“There have been high expectations, but customers absolutely love the in-store experience we provide," the retailer’s head of home theatre and entertainment Rob Wilkins told MCV.

“The market has been difficult. We had clear objectives in what we wanted to achieve, and we just have to work that bit harder to make sure we achieve them.

“We are very fortunate in that we can get feedback from our customers and Blue Shirts [store staff] to find out how we can improve. In hindsight, launching in a hard time has been the best thing. It makes you think about every square foot you have got and whether it is relevant to the customer.

“I believe we have had a massive impact on the UK market already in terms of how we have structured our stores and approached the last 12 months.”

To read the full interview, click here.

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Tags: uk , video games , best buy , wilkins

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