Some of the biggest names in games have thrown their weight behind the GAMEfest consumer show.
Nintendo, Activision and EA have all booked space to exhibit at the September expo run by GAME.
The event takes place from September 16th to 18th and just a matter of days before the Earls Court EG Expo.
Marketing director Anna-Marie Mason said: “This is a fantastic start – we will be announcing other publisher sign-ups and more details of the plans in the coming weeks as well as a few surprises.”
A month ago publishers told MCV that supporting both GAMEfest and EG Expo would be an impossible task, but both events seem to be thriving so far. The Earls Court show confirmed that exhibitors – such as Sony and Microsoft – are returning to the London event.