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Big summer for new Activision IP

Ben Parfitt
Big summer for new Activision IP

After a relatively quiet start to the year on the new releases front, Activision Blizzard is set to storm the High Street with two brand new IPs this summer.

The publisher is also targeting its established fans with the latest title from one of its most lucrative licences.

Activision is aggressively pushing titles such as power-up racer Blur, time-bending FPS Singularity and Transformers: War For Cybertron as its major releases for the season.

The firm also hinted that it has a few more surprises on the way, such as the newly-announced Spider-Man: Shattered Dimensions.

“We have a great slate of highly anticipated titles that span a mix of genres,” said Activision’s senior brand manager Gary Sims.

“There is something for everyone with the racing of Blur, the hardcore FPS in Singularity and action of Transformers. You should also look out for a couple of new title announcements from us very soon.

“As with all Activision titles we strive to innovate each title within their respective genres to ensure they have a key point of difference.

“We will be marketing and driving buzz on all our titles to build anticipation for their impending launches.”

Activision has recently restructured its operations, splitting the company into four separate units. One will handle Call Of Duty, while another will deal with internally-owned IP such as Guitar Hero and Tony Hawk. A third will work on licensed properties, with World of Warcraft studio Blizzard forming the fourth.

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Tags: Activision , games , new , release , schedule , video , ip summer

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