“There is a collective sense around that video games are bad,” said Woodward. “The fact of the matter is we have got tens of millions of people playing video games in this country, deriving huge satisfaction and pleasure from it.
“I would say the video games industry has had a bad press. Ask the Prime Minister does he think they have had a bad press and the answer is yes.”
Woodward went on to suggest that to counter this attitude in the media, the UK industry needs to further demonstrate the benefits of playing video games.
“The press in Britain can sometimes be quite good at knocking things and not good at actually telling people how great we are.”