Blizzard's next 'big opportunity'? It's mobile, not VR

James Batchelor
Blizzard's next 'big opportunity'? It's mobile, not VR

Blizzard believes that targeting mobile platforms, rather than virtual reality platforms, could be the best way to grow the company and its audience.

Speaking to VentureBeat, execs from the World of Warcraft firm identified smartphones and tablets as one of the most promising development sectors, providing they can bring something different to that space.

“I feel like there’s still a big opportunity in mobile beyond just casual games,” said president and co-founder Mike Morhaime. “I’m not sure we’ve figured out what that is yet.”

The firm has already enjoyed mobile success with Hearthstone: Heroes of Warcraft, but SVP and co-founder Frank Pearce believes that Blizzard’s decades of experience in real-time strategy could be the answer – particularly given the popularity of mobile strategy titles.

Develop has more details.

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Tags: blizzard , mobile , VR , virtual reality

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