ELM-Digitalia is working to expand its presence in the UK by promoting its range of Blu-ray repair machines.
The company’s Eco series has sold more than 4,000 machines in its home market of Japan and ELM is working hard to raise awareness of the range in order to recreate this success in Britain.
“We are doing some advertising both in print and online but the games industry is very close knit and so most of our brand development is viral,” said general director Joaquin Abati.
“Some of the new and successful chains, such as CEX, are already virtually exclusive ELM customers. In our experience, once someone has used ELM machines, they never want to use any other manufacturers.”
Some models of the Eco series are already available to retailers, having previously been under the RTI brand.
Now back under the ELM label, the devices still repair scratched Blu-ray discs by carefully shaving micrometers off the Blu-ray coating.
The Eco-Super machine repairs 500 discs at a time, and repairs up to 240 per hour. The firm claims it provides consistently perfect results on both DVD and Blu-ray repairs.
Also available is the 50-disc Eco-Master and single-disc Eco-Clever.