U2 frontman Bono has apologised for the band’s deal with Apple to send its latest album straight it iTunes users’ devices, whether they wanted it or not.
The apology came during a Facebook Q&A session, where one listener wrote: “Can you please never release an album on iTunes that automatically downloads to peoples [sic] playlists ever again? It’s really rude.”
Bono’s reply was as follows: “Oops. Um. I'm sorry about that. I had this beautiful idea and we got carried away with ourselves. Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.
PCR has more details.
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