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Brand Map: Gears of War

Dominic Sacco
Brand Map: Gears of War

It’s only a few weeks now until Gears of War 3 is released. Over the three years since the previous game in the series, the term 'Added Value' is the tag that developers have been focusing on. 

We already know about Call of Duty Elite and the EA Sports Season Ticket, and now Microsoft has announced the Gears of War Season Pass where the first four pieces of DLC will be released at a discount to Season Pass subscribers.

But how popular has past Gears of War DLC been?

This week we’re going to look at Gears of War using the GameVision Brand Map that you can buy direct from the MCV Reports page. We asked 6,811 gamers about Gears of War of whom 654 had played the game in the last six months; 250 of these told us about their experience of Gears of War in more detail.

GameVision asked players of Gears of War what additional DLC they have purchased and the purchase channel for buying games from the series. Four per cent of players have downloaded free content, One per cent have paid to unlock access on a second hand copy of a game (this is most likely the Flashback map pack that came free with Gears of War 2) five per cent have paid to download additional content, double the volume paying for DLC on the average game.

Gears of War 1 and 2 have both been available on Microsoft’s Games on Demand service; however only three per cent of players of the game have got a digital copy of the game.

The first two Gears of War achieved a reasonable volume of digital sales, and the Gears of War 3 Season Pass is an attractive offer that’ll encourage players to play all four planned DLC and extend the life of this title.

You can find this and other Brand Maps at www.mcvuk.com/reports.


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Tags: Microsoft , xbox 360 , games , habits , market , gamers , epic games , gears of war 3 , gears of war , report , gears of war 2 , shooter , audience , study , buyers , focus , buying , gamevision , Brand Map , Demographics

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