Burnout ad banned

Tom Ivan at Next-gen reports that The Advertising Standards Authority has ruled that the ad – which carries the tagline ‘Inner peace through outer violence’ is “irresponsible” and could encourage violence and dangerous driving.

“We considered that the vivid depiction of the crashed car and burning tyre, combined with the slogans implication that people could achieve inner peace through acts of violence, was likely to cause serious or widespread offence,” said the ASA.

“We considered the ad's placement on the London Underground meant that it would be viewed by many, including young people.”

“We considered that the images of a car that seemed to have crashed at high speed and a burning tyre, together with a reference to violence, could be seen to condone a violent lifestyle, anti-social behaviour or dangerous driving. We concluded that the ad was irresponsible,” the statement added.


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