David Cameron today opened a new fully accessible video games room at GamesAid-backed charity SpecialEffect - and commended the games industry's support for the scheme.
SpecialEffect is based in the prime minister's Oxfordshire constituency and he spent nearly an hour meeting staff as well as enjoying a quick game of Gran Turismo 5 against Shaz Hossain, who suffers from cerebal palsy. He lost, heavily.
Cameron commented: "This is an extraordinary centre that does amazing things and it's a real pleasure for me to be here.
"The games industry is an incredibly inventive and creative provider of jobs and growth in the UK. But businesses aren't there just to make goods and profits, they are also citizens of the community. They need to live up to their social responsibilties, and clearly the games industry is doing that. What they're doing with SpecialEffect is extremely important.
"For a small outlay from them, there's an enormous amount that they can do to help you [SpecialEffect] and to help disabled people. That's what we should celebrate today, the fact that the games industry is fully behind you and working to take this technology to more and more people."