UKIE has snagged itself a high-profile new member in the form of Candy Crush Saga maker King.
“We’re delighted to be joining UKIE,” King’s chief legal officer Rob Miller said. “The interactive entertainment and games development industry is growing rapidly. At King, we believe in helping to foster an active and healthy gaming community.
“We’re looking forward to working with UKIE and with other members from the industry.”
UKIE CEO Jo Twist added: “We rebranded over three years ago to reflect the way the industry itself was transitioning and the diversity of our membership is now truly representative of the wider industry.
“We are delighted to have King join us as a global leader in the mobile and tablet game space, and to having them help us shape the future of the UK games industry.”
King joins the likes of Media Molecule, Team 17, Ouya, Ginx TV, Premier PR, Spilt Milk Studios and Curve Digital in signing up to UKIE in the last 10 months.