That Japanese publishing giant Capcom can criticise one of its own games for “feeling too Japanese” is a perfect example of the increasingly Westward-facing outlook gripping the modern console industry.
Speaking of 2006’s Xbox 360 release Dead Rising, producer Shinsaku told CVG: “The first Dead Rising was built in a very Japanese style.
“We had some help from America, but basically it was all done in a Japan. We wanted to do it better for a Western audience this time. That's why we're working with [Dead Rising 2 developer] Blue Castle now. They know what they like – and it's good to have them come up with ideas and it becomes a back and forth thing.
"Together, we've come up with crazier ideas than we did in the first game. What we didn't quite manage in Dead Rising 1 was that it still felt too Japanese. We're much closer to feeling like a Western game with this title.”
The comments tie in with those recently made to MCV by Capcom Europe’s new COO David Reeves, where the exec stated:
“88 per cent of the games business is in the US and Europe combined, while 12 to 15 per cent is in Japan. So the concentration has to be in the West.”