Capcom: Downloads more important than retail for PC

Ben Parfitt
Japanese publisher Capcom has stated that it now believes that digital distribution is more important to the PC market that traditional High Street retail.

“Is digital distribution more important to the PC than retail? For me? Absolutely. No question in my mind,” Capcom’s vice president of strategic planning Christian Svensson told Rock Paper Shotgun. “We will probably do as much digital selling as retail in the current climate.

“Digital distribution on PC ties directly into our strategy. Capcom is trying to lead in digital distribution, and I would go as far as to say that in the console space we are already the leading software publisher.

"We’ve had the highest revenue-generating Xbox Live title, we’ve had the highest revenue-generating Wii title, we’re definitely in the top three or four on the PlayStation network.

“To that end, on the PC side, I’ve spent the past year building up a digital distribution channel that has about twenty different partners. We’re ready on the console side, and we were the first Japanese publisher to do anything on Steam.”

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Tags: Retail , capcom , pc , Distribution , Digital , boxed , traditional , high , product , street

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