According to a company release:
‘Capcom positions the expansion of its overseas sales network as one of its highest priorities. The company believes that more sales bases are needed to achieve faster growth by capturing market share outside Japan, where the market for home video game software is expected to continue to expand.
‘Capcom is particularly interested in capturing a greater share of the video game software market in Europe, which has recently been growing rapidly. To accomplish this, Capcom must improve profitability by establishing a direct sales organization and reinforce its marketing organization at bases in Europe.
‘Capcom has already established subsidiaries in the United Kingdom and Germany, and now decided to establish a subsidiary in France for the realisation of the above scenario. By adding this company, Capcom strives to increase earnings of the entire Capcom Group.’