The UK spent as much as £280 million on online-based casual games, a new study suggests.
If accurate, the research reveals that 2.4 million Britons paid on average £117 each to play games through online game portals. For mobile games, the UK spent £170 million.
German gamers spend £440 million, and France spends £220 million on online game portals. The figures come as the freemium, browser and online game models continue to break apart traditional game business models.