< > Who's up for a BAFTA? Dead to Rights 2 takes aim

Casual sector to top $1bn by 2013

Ben Parfitt

by Ben Parfitt
Thursday, February 26th 2009 at 10:49AM GMT

Research and analysis firm Parks Associates has predicted that the annual market value of the “premium casual games business” will exceed $1bn by the year 2013.

The boom will be fuelled by the fact that casual games and portals, the report claims, are increasingly seen as viable marketing and distribution channels for an increasing assortment of advertisers, and their reach is widening beyond that of the traditional gaming demographic.

Click here to read the full story on MCV's sister site CasualGaming.biz.

Tags: gaming , market , casual , value , prediction , sector

Related Stories

Microsoft tipped to take the streaming war to Sony May 21st 2013 at 12:24PM
Microsoft: Console still accounts for 42% of the total video games market May 20th 2013 at 7:30AM
ANALYSIS: Are smart devices killing the console? May 10th 2013 at 1:35PM
AMD's transformation "into a gaming company" May 9th 2013 at 3:23PM
Analyst: Mobile to be gaming's primary platform by 2016 May 2nd 2013 at 4:25AM
US games market falls 10% in March Apr 19th 2013 at 11:15AM
The Japanese video games market actually GREW in the last 12 months Apr 9th 2013 at 1:54PM
EA: Ignore the vocal minority - the market likes free-to-play Apr 3rd 2013 at 2:07PM
Radeon HD 7990 powered the Battlefield 4 demo - will PS4 be able to match it? Mar 28th 2013 at 11:03AM
Jade Raymond: Market can only support 10 successful triple-A games a year Mar 25th 2013 at 2:25PM

Job Spotlight

Disney
Assistant Marketing Manager

UK - London

We are everywhere. Follow us on

Follow @MCVonline

UK Retail Sponsored by Gioteck

Featured Retail Previews

Grid 2: Trade Spotlight MCV takes a look at the sequel to the BAFTA-winning Codemasters game

by Billy Langsworthy on May 17th 2013 at 4:20PM

Events

22

May

Nordic Game 2013
Malmo, Sweden
24

May

MCM London Comic Con
London, UK
29

May

PCR Boot Camp 2013
London, UK

Back to Top

About

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets.

Copyright © Intent Media 2013. Privacy| Terms| Accessibility| Site Map