The Really Useful Group, the international musical entertainment company founded in 1977 by Lloyd-Webber, has begun preliminary discussions with a number of the ‘world’s leading video game publishers’ as it looks to take its portfolio of world-famous brands into the interactive entertainment sphere.
Head of digital strategy for The Really Useful Group Douglas Glen said:
“With the video gaming audience having moved from its male-dominated roots towards a more family-oriented demographic, now is the perfect time for us to take some of the best known names in musical entertainment in a more interactive direction. Our aim is to find a partner who will work across our entire catalogue to deliver high-quality games on a variety of hardware platforms.”
The Really Useful Group owns some of the best-known global properties in musical entertainment, including Cats, Evita and The Phantom of the Opera.
Its catalogue also includes Starlight Express, Sunset Boulevard and Jesus Christ Superstar.
In recent years, Lloyd-Webber has become well known to TV audiences on both sides of the Atlantic through his involvement with the BBC’s Saturday night ‘casting by TV’ programmes and appearances on popular US show American Idol.