Tonight’s episode of Channel 4 show The Secret Millionaire will star CEX founder Bobby Dudani.
The successful retail boss will visit Croydon to speak and work with victims of the London 2011 riots in Croydon, which suffered some of the most severe disturbance.
CEX itself suffered at the hands of the rioters, with damage to shops costing the chain hundreds of thousands of pounds.
The show will air tonight (Monday June 11th) on Channel 4 at 9pm.