The site, which also boasts a new design, no longer features pre-owned stock or mobile phone downloads.
And CHIPS’ joint MD Don McCabe hopes that the new web portal will be able to compete more closely with the likes of Play and Amazon.
“People expect to buy games cheaper on the internet, and so we’re being more competitive on price,” McCabe told MCV. “We believe this new site is an evolution of how people shop online. We used to put up a lot of information for each product, but nowadays gamers go to Gamespot, CVG or MCV for all their information needs; so we’ve stripped that down a bit.
“Our High Street stores give us an added advantage against our competitors. We hope that through the site we can drive people in store and vice versa. It would be ideal if a customer who buys online then visits one of our shops to trade the product back in. It’s a great way for us to utilise all of our channels.
“DVDs, books and CDs are clearly very significant additions,” he continued.
“And we have got a great offer on these products. We’ll also be selling other items, which we’ll unveil in the near future.”
The new CHIPS website is live now, and can be found at www.chipsworld.co.uk.