Clancy brand going global after breaking 50m sales barrier

Ben Parfitt
Ubisoft has plans to make its Tom Clancy franchise a true heavyweight in the wider entertainment world after the series reached a spectacular 52 million in lifetime unit sales.

The newly-acquired IP, which cost Ubisoft €60m and allows the publisher to take full control of the property, will be expanded into movies and other merchandise, as well as continuing its strong presence in the games space.

“Our success with Tom Clancy is unparalleled in the video games industry with Tom Clancy being consistently ranked among the top ten brands of the year,” said Ubisoft CEO Yves Guillemot.

“Acquiring the rights to the Tom Clancy name for video games and related projects has been a major step and we now intend to take the Tom Clancy brand to the next level of the global entertainment industry.”

Serge Hascoët, chief creative officer at Ubisoft, added: “Clancy’s lasting success proves Ubisoft’s unique talent for renewing existing brands.

“Clancy’s universe offers multiple creative possibilities and our development teams are exploring new ways of enhancing the next Tom Clancy gaming experience,”
he added.

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Tags: Ubisoft , sales , tom clancy , global , $50m

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