Cliffy B: 'Middle class games are dead'

James Batchelor
Cliffy B: 'Middle class games are dead'

Cliff Bleszinski has claimed that any “middle class games” released are doomed to failure in the current market.

Speaking to developers at GDC 2011 in San Francisco, he said that only triple-A or indie titles can hope to see success because they stand out, according to Eurogamer.

“I’m going to go on the record and say that I believe the middle class game is dead,” he said. “It needs to either be either an event movie – day one, company field trip, [Battle: Los Angles], we’re there. Avatar – we’re there. The Other Guys starring Will Ferrell and Marky Mark? Nah, I’ll f****** rent that, I don’t really care, right?

“Or it has to be an indie firm. Black Swan – I’ll go and see that. I’ll go to The Rialto or I’ll go to the triple-A Imax movie. The middle one is just gone, and I think the same thing has happened to games.”

He also warned developers that gamers were still cautious when spending and “don’t go to Target anymore and spend $200 randomly”, pointing to how many consumers openly talk about renting games just for the campaign on forums.


Tags: Retail , cliffy b , cliff bleszinski

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