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Codemasters heralds first-party ‘might’

Ben Parfitt
Codemasters heralds first-party ‘might’

Codemasters CEO Rod Cousens has told MCV that recruiting the ‘might’ of PlayStation’s European sales team will ensure the success of upcoming racer Dirt 2.

In a surprise move recently, Codemasters confirmed that Sony is to take over sales and distribution duties for
the upcoming title on both PS3 and PSP.

Cousens told MCV that the partnership will work well for the racer, which has already clocked up impressive reviews.

“The phasing of industry dynamics as signalled by hardware vendors on pricing and machine configurations heralds opportunity,” he said.

“Software drives hardware and Dirt 2 is a driving force. Bringing the might of a platform holder behind the game is testimony to the strength and quality of Dirt 2. It is truly ‘best in class’ and this collaboration should ensure its success.”

Codemasters’ senior VP of publishing for EPAC, Axel Herr, commented: “The Colin McRae series has enjoyed a great affinity with the PlayStation brand in PAL territories for over ten years and we’re proud to have the support and ambition of SCEE behind it.”

Colin McRae: Dirt 2 will be released on Xbox 360, Wii and DS alongside PS3 and PSP on September 11th.

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Tags: Sony , codemasters , cousens , colin , dirt , mcrae , rod

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