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Codemasters plots ‘biggest ever’ push for ‘09

Ben Parfitt
Codemasters plots ‘biggest ever’ push for ‘09

Codemasters has pledged to support its impressive 2009 line-up with the biggest PR and marketing campaign in its history.

The UK-based firm showcased its upcoming release slate during its Best of British event last week, demoing new titles in the Operation Flashpoint, Dirt and Overlord franchises, as well as new MMO Jumpgate Evolution and upcoming racer, Fuel.

And despite the recession, Operation Flashpoint is set to benefit from the publisher’s largest ever marketing spend on a single title.

“We are rolling out Codemasters’ highest impact campaigns across the titles, with Operation Flashpoint: Dragon Rising representing our most extensive marketing investment ever,” said UK general manager Jeremy Wigmore.

“Colin McRae: Dirt 2 will be partnered with major lifestyle brands to take the series to its widest audience to date. Press and PR work is as aggressive as ever across a vast spectrum of print, online, core and mainstream publications.

“2009 is a stellar year for Codemasters’ portfolio. In Operation Flashpoint, Overlord II and Dirt 2 we have a trio of returning franchises. The breadth of our racing catalogue is at its best ever with the sensational Fuel and of course F1 as the new jewel in our racing crown.

“Our racing world is complemented with new MMO Jumpgate Evolution. Layer that with franchise extensions in Overlord: Dark Legend and Overlord: Minions for Wii and DS respectively, plus a yet-to-be-announced major sports title for the summer, and you’ve got a killer line-up.”

In addition, Codemasters has recruited Jon Tibble as UK sales manager and Ben Croucher as UK trade
marketing manager.

Tibble joins the firm after spending eight years at Vivendi Games, most recently as UK sales manager, and has also held roles at Gauntlet Entertainment and Ingram Micro. In his new role, Tibble will be responsible for all UK and Irish sales, and will report directly to general manager Jeremy Wigmore.

Ben Croucher joins after spending four years on Ubisoft’s trade marketing team. He will now be responsible for product visibility and pre-sell incentives across all UK retail chains for Codemasters’ upcoming products. Croucher will also report to Wigmore.

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Tags: uk , sales , codemasters , push , wigmore , 2009 , croucher , tibble

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