British publisher Codemasters has confirmed that it has appointed Lunch as its retained lifestyle and specialist support PR agency.
Lunch won through after a two-stage pitching process involving a number of agencies in which candidates had to present their ideas for leading 2011 titles such as Operation Flashpoint: Red River and DiRT 3.
“The experience, enthusiasm and expertise inherent within the team at Lunch shone through in both their strategic approach to media communications for the year ahead and in their recommended campaign direction for Codemasters' flagship franchises," Codemasters' director of communication Rich Eddy stated.
"Having known and enjoyed working with the team's leaders in the past, this combination of creative forces will deliver great results in the year ahead.”
Lunch MD Danielle Woodyatt added: “We are delighted to have won the Codemasters account, and to be working with one of the UK’s top video games publishers and developer, particularly considering its exciting plans for 2011."
Lunch will have two dedicated teams on the Codemasters account.