Costs key at new US consumer show

Speaking to, she was pragmatic in assessing the new event’s chances:

“First and foremost, I think [a new large-scale gaming event] would scare anyone. But we’re not trying to recreate E3. This is going to be very different - a different look and a different feel.”

And the issue of cost – the main reason E3 had to change so dramatically – would not become its downfall: “I want it to be a great event, but I don't want it to be cost-prohibitive for anyone,” she said.

Dolaher also told that consumers will have to pay around $100 for access to the three-day event, and that games will be available to buy on the show floor.


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