Another week, another corporate announcement from the ultra-busy Codemasters, with the Britsoft firm this week announcing that industry veteran Barry Jafrato has joined it as senior vice president of brand.
Joining former Acclaim colleagues, CEO Rod Cousens and COO Tony Williams, Jafrato (pictured) will lead and build on the company’s worldwide brand activities in his new role.
“Barry brings a wealth of experience in successful brand and publishing management to Codemasters,” said Cousens. “His appointment is another significant move for the organisation as we integrate a more defined structure to facilitate our growth strategy. As we move to the next generation of game platforms, we will embrace Codemasters’ strengths and build on its renowned product portfolio.”
Prior to joining Codemasters, Jafrato was managing director of international publishing for Acclaim, having previously held senior roles at Virgin Mastertronic and Hasbro Interactive.
He added: “As this industry enters a new generation of hardware that will reach an even greater consumer base, there are many opportunities for Codemasters worldwide. I’m immensely pleased to be joining such a well-respected operation and look forward to being part of the team that will lead the company’s future growth.”