Fury. That's the adjective UK newspaper The Daily Mail has used to describe the reaction to yesterday's new Modern Warfare 3 video.
"An ultra-violent computer game which features explosions and scenes of destruction on the London Tube and at the Houses of Parliament is to be released later this year," the paper states.
"Supporters of those affected by the 7/7 suicide attacks in July 2005, which killed 52 people, called for Call Of Duty: Modern Warfare 3 to be banned."
One section of the trailer depicts a terrorist attack on London. We see a shootout occurring outside the Houses of Parliament and a race with a Tube train in the London underground.
New York, Paris and Berlin are also pictured in various states of conflict.
"I have concerns as these games are hyper-real and take place in a landscape we are familiar with," a spokesperson for campaign group Mediawatch stated. "In light of the fact we have just had the 7/7 inquests, it is in incredibly poor taste."