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Deep Silver makes a real zombie killing machine, launches retailer promotion

Ben Parfitt
Deep Silver makes a real zombie killing machine, launches retailer promotion

Publisher Deep Silver has teamed up with a custom vehicle specialist to build a real-life zombie killing pickup truck.

It’s based on a Ford Ranger pickup and sports armoured windows, spiked wheels, a front barricade and even a rear-mounted mini-gun.

The machine will be appearing at a number of events and promotional shindigs. Those who spot the truck are invited to tweet pictures using the #RiptideTour hashtag for which they will be rewarded with unspecified prizes.

Furthermore, Deep Silver has promised retailers who construct the best Dead Island window displays a visit from the machine. Promotional packs can be requested at RiptideTruck@deepsilver.com.

“The truck is the perfect tool to help us push the Dead Island Riptide brand,” Deep Silver product manager Nick Turner stated. “Pickup trucks play a large role within the Dead Island series and we’ve brought this to life by building our own fortified truck.”

Here’s a couple of videos:

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Tags: Retail , dead island , deep silver , promotion , riptide , pickup

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