The move is seen as an attempt to steal some market share in the consumer market from HP, where it is stronger than Dell - which sees 85 per cent of its business coming from the business sector. It is also clearly designed to coincide with the launch of the new Microsoft operating system, Vista.
Dell also announced the launch of an ultra high end gaming system, the XPS 710 H2C Edition Gaming Desktop. H2C appears to be an attempt to combine the chemical equation for water with the word ceramic and alludes to the combination of water cooling and ceramic thermoelectric cooling techniques to keep the Intel Core Extreme QX6700 pre-overclocked quad core processor from overheating.
The rest of the spec is ultra high end, including dual Nvidia GeForce 8800 GTX graphics cards, 4GB of 667 MHz DDR2 memory and Razer mouse and keyboard. All yours for a reported $5,499.